HaloEffect

WHAT IS A GAME CHANGER?

We can (and do) talk all day about what makes up a game changing idea. But for the sake of brevity, we've narrowed it down to these six bullet points. A Game Changing Idea:

  1. Makes people re-think the way they thought of you
  2. Opens up new markets, audiences and opportunities
  3. Gets your competitors' agencies yelled at
  4. Has as much impact internally as it does externally
  5. Can actually change the way you do business
  6. Has a halo effect that lasts for years

If you'd like to request your own game changing idea, contact Tom Schneider at tschneider@haloeffect.com.

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